{"id":274,"date":"2026-03-08T23:19:54","date_gmt":"2026-03-08T20:19:54","guid":{"rendered":"https:\/\/eahjournal.ru\/en\/?p=274"},"modified":"2026-03-08T23:19:54","modified_gmt":"2026-03-08T20:19:54","slug":"05eah425","status":"publish","type":"post","link":"https:\/\/eahjournal.ru\/en\/05eah425.html","title":{"rendered":"An integrative approach to the analysis of Russian-American discourse in the context of polycentrism and digital transformation"},"content":{"rendered":"<p style=\"text-align: right;\"><strong>Allen Elena Pavlovna<\/strong><br \/>\nRussian State University of Tourism and Service, Moscow, Russia<br \/>\n\u0415-mail: var064@yandex.ru<\/p>\n<p style=\"text-align: justify;\"><strong>Abstract.<\/strong> The relevance of the article is determined by the impact of two megatrends: the transformation of the international order towards polycentricity and comprehensive digitalization. These processes are shaping a new paradigm of interaction, where the information space is becoming a key field of strategic rivalry, and classical concepts of influence are evolving into hybrid forms.<\/p>\n<p style=\"text-align: justify;\">The aim of the article is to develop a comprehensive analytical approach for studying Russian-American political discourse under these conditions. The object of study \u2014 the Russian-American information and communication space \u2014 is characterized by high complexity, while the subject of study (discursive practices and competing narratives) requires new methods of analysis.<\/p>\n<p style=\"text-align: justify;\">To this end, an integrative \u00abmethodological triangle\u00bb is proposed, combining a constructivist approach, M. Castells\u2019 theory of the network society, and critical discourse analysis, supplemented by the tools of computational linguistics and frame analysis.<\/p>\n<p style=\"text-align: justify;\">The key result is the development of an original integrative model. Its distinctive feature is the synthesis of macro-level analysis of international relations with micro-level study of discursive practices, which bridges the gap between International Relations theory and media studies. This approach is adequate to modern challenges, as power in a hybrid media system increasingly depends on the ability to construct meanings.<\/p>\n<p style=\"text-align: justify;\">The application of the model yields specific results: identifying conflicting narratives, modeling their dissemination networks, and deconstructing ideological components in communication. In conclusion, it is substantiated that the proposed synthesis ensures a multidimensional analysis of hybrid political influence, systemically integrating global structural changes with specific discursive practices within one of the key contemporary discourses.<\/p>\n<p style=\"text-align: justify;\"><strong>Keywords:<\/strong> hybrid political influence; network society; Russian-American relations; political discourse; communicative hegemony; \u00absoft power\u00bb; \u00absharp power\u00bb; methodological synthesis; critical discourse analysis; information and communication space; narrative confrontation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allen Elena Pavlovna Russian State University of Tourism and Service, Moscow, Russia \u0415-mail: var064@yandex.ru Abstract. The relevance of the article is determined by the impact of two megatrends: the transformation of the international order towards polycentricity and comprehensive digitalization. These &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4],"tags":[],"class_list":["post-274","post","type-post","status-publish","format-standard","hentry","category-issue-4-2025","category-article"],"_links":{"self":[{"href":"https:\/\/eahjournal.ru\/en\/wp-json\/wp\/v2\/posts\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eahjournal.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eahjournal.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eahjournal.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eahjournal.ru\/en\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":1,"href":"https:\/\/eahjournal.ru\/en\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":275,"href":"https:\/\/eahjournal.ru\/en\/wp-json\/wp\/v2\/posts\/274\/revisions\/275"}],"wp:attachment":[{"href":"https:\/\/eahjournal.ru\/en\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eahjournal.ru\/en\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eahjournal.ru\/en\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}